So what is opt-in? If you've visited a site and clicked the box marked "please send me occasional updates and special offers," you've opted into an e-mail advertising list. Because it is sent only to those who have indicated an interest in receiving it (and because people spend so much time managing their e-mail), opt-in is typically more effective than other forms of online advertising.

Opt-in is sent in two forms: plain text messages and HTML e-mails that resemble small Web pages. Because some people prefer to receive plain text e-mail and others prefer HTML, we've teamed with one of the industry's best graphic designers to offer you complete HTML e-mails in addition to plain text messages. Many clients choose both.

When we write your ad, we'll take your audience into consideration. We'll draw on our experience creating successful opt-in messages to craft a highly targeted message highlighting not just features, but benefits as well. And we'll finish it off with a strong call to action and a headline that offers you the best chances of getting not just clicks, but conversions.

There is one thing we won't do for you: we won't knowingly create messages to be used as spam, or unsolicited bulk e-mail. That hurts our reputation and it hurts the spammer's - so we hope you'll think twice before choosing that particular form of advertising.

To discuss your e-mail marketing needs, contact us today. We'll work with you to develop just the right message to be sent to your in-house list, and if you don't yet have an in-house list, we'll recommend reputable, results-oriented businesses that can handle the mailing of your opt-in message. You can also check out our price list for more information about our services.